Alterra Mountain Company Appoints New President and COO of Squaw Valley Alpine Meadows in Northern California | Company


DENVER – (BUSINESS WIRE) – August 10, 2021–

Alterra Mountain Company announced today that Dee Byrne has been appointed President and Chief Operating Officer of Olympic Valley, Calif., Squaw Valley Alpine Meadows (SVAM), effective immediately. Dee will be responsible for all operations, profitability and the transformation of this beloved destination into a dynamo on the global stage. She will report to Mark Brownlie, COO – Mountains.

Dee has worked in the ski industry for over 30 years and has held a number of positions in top mountains and brands. Dee joined SVAM in 2011 as general manager of snow sports schools and ski teams, and was promoted to vice president of skier services in 2017. As vice president, Dee was responsible for oversight customer experience, ski and snowboard teams, ski and snowboard schools. , Competition services, Ticket office / Contact center, non-skiing activities and Mountain Hosts. In addition to her role at the resort, Dee serves on several boards and is an advisor to PSIA at the national and divisional levels, and received the National Distinguished Service Award from PSIA / AASI in April 2020.

“During her time at Squaw Valley Alpine Meadows, Dee has repeatedly demonstrated her ability to lead by example in times of transition and challenge,” said Mark Brownlie, COO – Mountains, Alterra Mountain Company. “A respected leader inside and outside the resort, Dee’s approach has helped build trust, transparency and collaboration among the resort teams, as well as within the larger Squaw community. and North Lake Tahoe. “

“I am incredibly grateful that my path has led me to Squaw Valley Alpine Meadows because Tahoe and her people are very special. The opportunity to lead this iconic destination as we enter this transformational era is a great honor, ”said Dee Byrne, President and Chief Operating Officer, Squaw Valley Alpine Meadows. “We have an amazing and collaborative team, which includes the collective resources of Alterra Mountain Company, who will continue to provide support as we expand our commitment to delivering superior experiences to customers and employees. “

Dee’s passion for the mountains goes beyond snow. Every year Dee and his wife Carol tackle a long distance trail, including the John Muir Trail across the Sierra Nevada Range and the Wonderland Trail that wraps around Mount Rainier, and they have the intends to explore ÃŽle Royale on Lake Superior.

About Alterra Mountain Company

Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-skiing operation, offering the Ikon Pass, the new standard in seasonal packages. The company owns and operates a range of leisure, hospitality, real estate development, food and beverage, and retail businesses. Based in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s diverse family of playgrounds spans six US states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoeing in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. The portfolio also includes Alpine Aerotech, a global helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors the uniqueness and authenticity of each destination and celebrates the legendary adventures and the lasting memories they bring to everyone. For more information, please visit

About Squaw Valley | Alpine meadows

Squaw Valley Alpine Meadows is an internationally renowned hill station located in North Lake Tahoe, California, and proud host of the 1960 Winter Olympics. The resort spans 6,000 skiable acres over two mountains, with a view breathtaking views of Lake Tahoe and the Sierra Nevada. Skiers and riders of all skill levels are welcome, from beginners looking to learn on soft terrain overlooking Lake Tahoe, to intermediates looking to progress on the corduroy of our perfectly manicured and wide open bowls, to experts who want to face the challenge. the legendary steep slopes, towering cliffs and thrilling waterfalls that continue to be the zero point for skiing and riding that crosses limits. The resort offers ski-in / ski-out accommodation at the Village at Squaw Valley, which comes alive year-round with non-stop events and over 50 bars, restaurants and shops. With an annual average of 400 inches of snowfall and 300 sunny days in California, Squaw Valley Alpine Meadows is known as the Spring Ski Capital and offers Lake Tahoe’s longest ski and snowboard season. Squaw Valley Alpine Meadows sits on the Ikon Pass, which provides access to 45 iconic destinations on five continents. Ahead of the 2020-21 ski season, Squaw Valley Alpine Meadows announced their commitment to change the name of the resort, removing the word “squaw”, which is widely considered offensive. The resort has started work on determining a new name, which will be unveiled in 2021. Visit the Squaw Valley Alpine Meadows website or call 1.800.403.0206 to learn more. You can also visit us on Instagram, Twitter, Facebook and Vimeo.

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CONTACT: Amélie Bruzat

The Ashima group

[email protected]



SOURCE: Alterra Mountain Company

Copyright Business Wire 2021.

PUB: 10/08/2021 12:45 / DISC: 10/08/2021 12:46

Copyright Business Wire 2021.

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