Bitpanda appoints Irina Nicoleta Scarlat of Revolut as first growth director


LONDON, July 6, 2021 / PRNewswire /Bitpanda, the European digital investment platform and austria first unicorn, named Irina Nicoleta Scarlat as the first Chief Growth Officer (CGO), with immediate effect.

In this newly created C-level role, Irina will take charge of Bitpanda’s business development and marketing teams, overseeing and driving the company’s expansion plans. She will lead the company’s comprehensive growth strategy, uniting the expertise of multiple teams and national locations to uncover new opportunities and continue to rapidly expand the company’s global footprint.

Irina brings more than a decade of technology industry experience to Bitpanda. Her last role was as Global Head of Growth at Revolut, after joining the company in 2018, where she led the local market growth from 20,000 to around 1.5M users. She built Revolut’s growth machine, led the growth teams in Central and Eastern Europe and later their Global Growth department, shaping Revolut’s growth journey from 1M at 15M users around the world.

Prior to Revolut, Irina built and led Uber’s marketing function by Romania, shaping their local strategy and launching key regional projects and initiatives that have grown the market to 1M users and extended local operations to three cities.

Eric demuth, CEO of Bitpanda, said: “Irina has a proven track record in penetrating and rapidly developing new markets in the financial technology sector. At Bitpanda we have ambitious growth plans and as we continue our hypergrowth journey, we are confident that with Irina leading the management and expansion of our efforts, as well as our business development teams. and marketing, we will not only diversify into new markets, but also accelerate the growth of our current operations. His unique experience in rapidly changing environments combined with his ambition, drive and global vision will help bring the world closer together. investment from everyone, everywhere. “

Irina Nicoleta Scarlat, Bitpanda CGO, commented: “Europe lags behind the United States and Asia investment education markets and many people are unaware of the opportunities they have at their fingertips. I firmly believe in Bitpanda’s mission to change that by giving people instant access to financial products as well as the resources they need to fully understand them. On top of all this, Bitpanda is a company with an incredible culture, balancing hypergrowth with caring for their people, and I immediately felt that as I spoke with both the founders and the management team. I am delighted to join this amazing company and I have no doubts that we will make Bitpanda the number one investment platform in Europe and beyond, together. “

This year, Bitpanda achieved several milestones, including growing our base to over 2.5 million users and 500 employees, as well as receiving one of the largest Series B tours in Europe with an additional extension in May. To ensure Bitpanda’s continued growth, Irina’s experience will be used to drive the company’s expansion efforts, ensuring the company is ready for the next step on its ambitious growth journey.

Throughout 2020, Bitpanda has opened offices in France, Spain, turkey and Italy, by opening an innovation hub in Krakow in December which saw the number of Bitpanda team members double. The digital investment platform now intends to expand into new European markets, with the intention of opening a technology hub and office in Barcelona, alongside the future talent centers of London, Paris, Berlin and Istanbul. | Twitter | Facebook | Instagram



As an entrepreneur at heart, in addition to being a product-marketer and a team builder, Irina Scarlat has over 12 years of business experience, 10 of which in technology. She has spent the last three years at Revolut, where she joined as Country Manager for Romania early 2018 and increased the local market from 20,000 to nearly 1.5M users. She then built the Revolut growth machine, led the growth teams in Central and Eastern Europe and, later, their Global Growth department, shaping Revolut’s growth journey from 1M at 15M users around the world. Prior to joining Revolut, she led Uber’s marketing efforts in Romania, shaping their local strategy and working on regional strategic projects and initiatives. While at Uber, she launched Uber services in three cities, moved the market to 1M users and built their marketing team from scratch.


Bitpanda makes investing accessible to everyone. Founded in 2014 in Vienna, Austria through Eric demuth, Paul Klanschek and Christian trummer, Bitpanda removes barriers to investment by harnessing the innovative power of digital assets and blockchain technology. With over 500 team members and over 2.7 million users, the company is one of Europe the fastest growing fintechs. The user-friendly and trading platform allows both novice investors and seasoned experts to invest in stocks, cryptocurrencies and precious metals they want, with any amount of money.

SOURCE Bitpanda

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