Fast food restaurants change over time


McDonald’s has started serving customers at its tables – in addition to its traditional self-service model – at around 80 outlets in western and southern India and plans to expand this service to all of its restaurants. of the region over the next two years.

KFC and Pizza Hut are reducing the size of their stores by almost half as they move deeper into neighborhoods, and “narrower” outlets are designed to meet and increase deliveries to consumers in high-rise buildings. height surrounding them. The pandemic is prompting quick service restaurants (QSRs) to undergo major changes in their operations and strategies – from stores closer to consumers to outlets focused on delivery.

Amit Jatia, vice president of Westlife Development which operates McDonald’s business in western and southern India, said customers have turned to digital commerce a lot during the pandemic and are looking for convenience everywhere.

“Have you heard of a fast food company that does table service? No. It’s something that we are redefining. The idea in the next two years is to transform roughly 100% of our restaurants into a future restaurant experience, ”Jatia mentioned. “The reason is evolution. The world is going digital. Everything is about convenience. So the consumer is looking for better and more convenient ways to use everything – better payment systems, more transparent, one-touch ordering. Everything has to be down to the hat – fast, seamless and simple. ”

Last year and earlier this year, when consumers generally avoided restaurants and malls amid the increase in coronavirus cases, most QSR stores survived by delivering fast food from their outlets. . For example, Sapphire Foods, which operates around 500 KFC, Pizza Hut and Taco Bell chain stores in India, said its delivery business has doubled to 42% in the past 18 months.

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